It’s Not “Just Hair”, It’s Identity
Midlife hair loss isn’t about vanity, it’s about visibility. It’s about walking past a mirror and not recognizing the woman staring back. It’s about ponytails that shrink, parts that widen, and strands that once felt like your signature now falling like confetti in the shower.
And if your drain is starting to resemble a crime scene? You’re not alone.
This isn’t “just stress.” It’s not “just aging.” It’s not your fault.
What’s happening is this: your hormones are shifting, and your scalp is sounding the alarm. And when we listen to those signals (instead of ignoring or shaming them), we can finally get to the root of the problem, literally.
This is biology, not failure. You’re not broken. You’re just evolving, and your hair deserves support during the shift.
What’s Happening to Your Hair in Perimenopause
Your hair is deeply influenced by hormones. Estrogen and progesterone help keep strands in their growth phase longer, meaning thicker, fuller, healthier hair. But in perimenopause? Those hormones dip, and your follicles get the message: "Time’s up."
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Reduced estrogen and progesterone = shorter growth phase = more hair falling out faster⁴.
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Sluggish circulation means fewer nutrients reach the scalp, and follicles literally get starved.
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Increased inflammation can create an environment so hostile that follicles shut down completely³.
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And just to make things even more fun? Testosterone’s naughty byproduct, DHT, starts running the show.
Hair thins. Confidence crashes. And you’re left wondering where your former self went.
But the truth is: your body isn’t giving up. It’s just asking for a new kind of support.
DHT: The Midlife Hair Saboteur
Let’s talk about the real villain in this story: DHT (dihydrotestosterone).
As estrogen and progesterone levels drop, DHT rises, and it starts bullying your hair follicles. It shrinks them, a process known as “follicular miniaturization”, which makes it harder and harder for new, healthy hair to grow¹ (rude).
Think of DHT as that toxic roommate who takes over your space, steals your stuff, and leaves the place in shambles. It latches onto follicles, blocks essential nutrients, and slowly suffocates your strands.
It’s not your shampoo. It’s not your styling routine. It’s hormonal sabotage at the cellular level.
The good news? You can block DHT naturally and safely, without synthetic hormones or risky drugs².
Why RootCause™ Works When Other Products Don’t
Here’s where we stop playing whack-a-mole with symptoms and actually fix the root cause.
Most drugstore serums treat the hair shaft, not the scalp. RootCause flips the script with a hormone-literate, follicle-first formula that actually works.
Bioidentical, plant-based progesterone helps block DHT at the receptor level, gently balancing your hormonal environment without affecting systemic levels². Hemp seed oil, pumpkin seed oil, rosemary extract, caffeine, peppermint, vitamin B3, and biotinoyl peptides work together to:
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Boost blood flow
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Calm inflammation³
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Nourish dormant follicles
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And support the entire hair growth cycle
This isn’t just a feel-good formula. It’s root-level science, developed by a hormone doc who’s been where you are.
And yes, compassion is part of the formula too.
RootCause™ is proudly Leaping Bunny certified by Cruelty Free International, meaning it's 100% cruelty-free, never tested on animals, and made without animal-derived ingredients.
While other products use animal-sourced hormones or rely on outdated testing methods, we don’t play that game. Our Clean Hormones are plant-based, ethically sourced, and formulated to support your wellness without compromising the health of the planet, or any of its creatures.
Because true wellness doesn’t come at the cost of someone else’s suffering. Period.
The RootCause Ritual: Small Habit, Big Results
Think of this as your daily follicle therapy. Simple, powerful, and just the kind of ritual your scalp has been begging for.
1. Shake Well
Our ingredients may naturally separate (because we don’t use synthetic junk to glue it together). Shake gently before each use to ensure even distribution and maximum potency.
2. Drop It Like It’s Hot
(okay, room temp is fine)
Apply 1 full dropper directly to areas of thinning or concern, once or twice per day, right onto your scalp, not your strands.
3. Massage Gently
Use your fingertips to massage for 1–2 minutes. This supports absorption, boosts circulation, and gives your follicles the wake-up call they need.
4. Use Daily
Apply consistently once or twice per day and do not rinse. Hair grows in cycles, and most women notice visible results within 3–6 months² ⁴ (aka one full hair cycle).
Bonus: It’s lightweight, non-greasy, and won’t leave your hair limp or stringy. So you can keep your routine and still reap the rewards.
Consistency is queen. And RootCause is here for the long game.
What Makes RootCause Different From Drugstore Serums
Let’s spill some scalp tea.
Most conventional hair loss products come with a side of drama:
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Minoxidil, for instance, is a drugstore favorite, but it’s also toxic to pets and loaded with synthetic fillers⁵.
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It may stimulate growth temporarily, but it doesn’t address the hormonal root cause, and it stops working the second you stop using it¹.
RootCause is different. It’s:
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Free from endocrine disruptors
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Free from synthetic hormones
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Free from minoxidil
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Formulated with ingredients that respect your hormones and your life
It was developed by me, Dr. Michelle Sands, a naturopathic doctor and hormone whisperer who understands that hair loss is personal, and solving it requires something smarter, safer, and way more empowering than pink-label fluff.
Rebuilding More Than Just Hair
Yes, it’s about your hair.
But it’s also about how you feel when you look in the mirror. About reclaiming your reflection. Your presence. Your peace.
When your hair starts growing back, so does your confidence. Your clarity. Your fire.
You’re not being “extra.” You’re being excellent. And you deserve a haircare solution that meets you at that level.
This is more than a serum. It’s a comeback story. One follicle at a time.
👉 Shop RootCause™ now and start growing hair you recognize, and a woman you love seeing in the mirror.
FAQs: Real Talk, Real Results
1. Is perimenopause hair loss permanent?
Nope. With the right support, think hormone-balancing ingredients, inflammation control, and circulation boosters, your follicles can absolutely bounce back¹ ² ⁴.
2. What’s in RootCause that makes it work?
A hormone-smart, clean-ingredient dream team:
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Bioidentical progesterone (plant-derived and microdosed)
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Hemp seed oil
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Pumpkin seed oil
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Peppermint
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Niacinamide
Biotinoyl peptides
These target DHT, increase scalp circulation, and reawaken dormant follicles³ ⁴.
3. Will this make my hair greasy or weigh it down?
Not even close. RootCause is lightweight, non-greasy, and designed for daily use, even with styling. It absorbs quickly and leaves your scalp happy, not sticky.
Sources
1. Gordon KA, Tosti A. "Dihydrotestosterone and androgenetic alopecia: a review." Clin Cosmet Investig Dermatol. 2011;4:121–127. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3262531/
2. Westgate, G. E., Grohmann, D., & Sáez Moya, M. (2025). Hair Longevity—Evidence for a Multifactorial Holistic Approach to Managing Hair Aging Changes. Journal of Clinical Medicine, 14(6), 1894. https://doi.org/10.3390/jcm14061894
3. Peyravian, N., Deo, S., Daunert, S., & Jimenez, J. J. (2020). The Inflammatory Aspect of Male and Female Pattern Hair Loss. Journal of inflammation research, 13, 879–881. https://doi.org/10.2147/JIR.S275785
4. Grymowicz, M., Rudnicka, E., Podfigurna, A., Napierala, P., Smolarczyk, R., Smolarczyk, K., & Meczekalski, B. (2020). Hormonal Effects on Hair Follicles. International journal of molecular sciences, 21(15), 5342. https://doi.org/10.3390/ijms21155342
5. Tater, K. C., Gwaltney-Brant, S., & Wismer, T. (2021). Topical Minoxidil Exposures and Toxicoses in Dogs and Cats: 211 Cases (2001-2019). Journal of the American Animal Hospital Association, 57(5), 225–231. https://doi.org/10.5326/JAAHA-MS-7154
